How to Create Compelling Multimedia Documentation
What is multimedia
- Images and gifs.
- Video documentation.
- Great for making complicated concepts seem simple.
- But much more expensive to produce.
- Webinars and recorded trainings.
When should you make a video?
- Documentation is complete
- Describing complicated concepts
- Long processes with completed UI
- Big revenue clients who want videos
- For internal training
When to make webinars
- Marketing strategy
- Repetitive internal training
- Process takes 10+ minutes
- Multiple outcomes
- Seeking feedback
When not to make a video
- No time to learn the software
- Unfinished product, UI changes a lot
- Small audience, low revenue
- When you have no content strategy (so the video would look unprofessional)
Making a video
How to write your script
- Tell a story
- Break ideas into sectinos
- Avoid buzzwords and complex language
- Read it out loud and listen to yourself
Just get approval for the whole idea.
Creating a storyboard
Write the text for each frame/fragment of the video.
Animations at Google:
- A team of three people
- 40-60 hours to create 1 minute video.
Style and branding
Style guidelines include:
- Voice & tone. E.g. “friendly and respective”.
Voice and tone of a video should match those of the whole company.
Be consistent! Set high expectations and keep to them.
Respect employees like customers and make the same high quality content for them.
- Use high quality audio
- Test everything
- Price of the software doesn’t mean much, but the skill of the editor (person) is crucial.
Making a profit
Did the video bring more revenue than cost?
- Analytics for the video
- Analytics in the docs
- Customer service tickets
- Get feedback
- written comments
- thumbs up & down
- clicking some button
- Collect analytics
- Monitor user behaviour
Ask the right questions
- Be brief
- Get approval
- Use a style guide
- Test everything
- Learning how to use a tool properly is better than spending money on fancy tools