What is multimedia

• Images and gifs.
• Video documentation.
  • Great for making complicated concepts seem simple.
  • But much more expensive to produce.
• Webinars and recorded trainings.

When should you make a video?

• Documentation is complete
• Describing complicated concepts
• Long processes with completed UI
• Marketing
• Big revenue clients who want videos
• For internal training

When to make webinars

• Marketing strategy
• Repetitive internal training
• Process takes 10+ minutes
• Multiple outcomes
• Seeking feedback

When not to make a video

• No time to learn the software
• Unfinished product, UI changes a lot
• Small audience, low revenue
• When you have no content strategy (so the video would look unprofessional)

Making a video

How to write your script

• Tell a story
• Break ideas into sectinos
• Avoid buzzwords and complex language
• Read it out loud and listen to yourself

Get approval

Just get approval for the whole idea.

Creating a storyboard

Write the text for each frame/fragment of the video.

Animations at Google:

• A team of three people
• 40-60 hours to create 1 minute video.

Style and branding

Style guidelines include:

• Logos
• Color
• Typography
• Voice & tone. E.g. “friendly and respective”. Voice and tone of a video should match those of the whole company.
  

Be consistent! Set high expectations and keep to them.

Respect employees like customers and make the same high quality content for them.

Quality

• Use high quality audio
• Test everything
• Price of the software doesn’t mean much, but the skill of the editor (person) is crucial.

Making a profit

Did the video bring more revenue than cost?

• Analytics for the video
• Analytics in the docs
• Customer service tickets
• Get feedback

Getting feedback

Active feedback:

• written comments
• thumbs up & down
• clicking some button

Passive feedback

• Collect analytics
• Monitor user behaviour

Ask the right questions

Final takeaways

• Be brief
• Get approval
• Use a style guide
• Test everything
• Learning how to use a tool properly is better than spending money on fancy tools